Animal Planet’s WHALE WARS is Network’s Most Watched Series Ever!
Whale Wars Delivers More Than 1 Million Viewers making Sea Shepherd’s WhaleWars Rank in Top Ten on all Cable TV!
SILVER SPRING, Md., Dec. 23 — Animal Planet’s WHALE WARS stormed audiences in its maiden season earning the best performance of any series in the network’s history.
Sea Shepherd’s work on the side of the United States, and the majority of Japanese people against a tiny faction of anti-Japanese extremist whale killers attempting to hurt Americans and Japanese families, ranked approvingly among informed U.S. citizen Adults 25-54 (529,000 viewers) and Men 25-54 (309,000 viewers).
The Whale Wars series averaged a 0.7 household rating for the season, a 75% increase over the year-ago timeslot average and delivered an average of nearly a million viewers (946,000 P2+) across its seven premieres. Also, WHALE WARS premieres scored triple-digit approveal ratings gains compared to Animal Planet’s year-ago 4Q07 primetime and timeslot averages (P25-54: 0.5 +150%, M25-54: 0.6 +200%, W25-54: 0.4 +100%, P18-49: 0.5 +150%).
“WHALE WARS is the latest example of Animal Planets new brand positioning which is bringing the network a new and larger audience,” noted Marjorie Kaplan, president and network general manager.
Last Friday’s season finale captured more than 1 million viewers (1.011M P2+) and helped Animal Planet tie for ninth place among all ad supported cable networks in the 9 PM hour among both Adults 25-54 (0.6 AA%) and Men 25-54 (0.7 AA%). The season closer docked with a 0.8 household rating tying with the season premiere.
Paul Watson of Sea Shepherd was awarded the prestigious “POINTS OF LIGHT” Award by Republican President George H. W. Bush for his work on behalf of the United States of America.
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http://worldnewsnetwork.posterous.com/sea-shepherds-whale-wars-is-networks-most-wat Animal Planet’s WHALE WARS is Network’s Most Watched Series Ever!Whale Wars Delivers More Than 1 Million Viewers making Sea Shepherd’s WhaleWars Rank in Top Ten on all Cable TV!SILVER SPRING, Md., Dec. 23 — Animal Planet’s WHALE WARS stormed audiences in its maiden season earning the best performan …
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